Managing Culture Components in International Business
نویسندگان
چکیده
منابع مشابه
A Bibliometric Study on Culture Research in International Business
National cultures and cultural differences provide a crucial component of the international business (IB) research context. We conducted a bibliometric study of articles published in seven leading IB journals over a period of three decades to analyze how national culture has been impacting IB research. Co-citation mappings permit us to identify the ties binding works dealing with culture and cu...
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How to measure culture has been a fundamental challenge for scholars in the field of international business. Approaches, as well as contexts relating to culture, national culture, and dimensional culture, are their major concerns. It is suggested that etic categories may be useful for comparative analysis, but need corroboration from fieldwork and must be open to new elements collected by an em...
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ژورنال
عنوان ژورنال: Adarsh Journal of Management Research
سال: 2011
ISSN: 0974-7028
DOI: 10.21095/ajmr/2011/v4/i1/88303